[SPONSORED CONTENT]
For many people, pensions can feel distant and complex. But what if engaging with your pension felt as intuitive and motivating as a game?
Scottish Widows’ pension gamified journeys have now been accessed over 1 million times, highlighting the growing demand for more engaging, interactive ways to connect with pensions.
In this episode, Robert is joined by Maighread Simpson, Rose Ulldemolins and Amy Rodger from the Lloyds gamification team – the people behind creating, building and deploying these experiences – to explore how game-inspired thinking is helping bring pensions to life. Drawing on behavioural science and design, tools like Pensions Powerlift show how breaking decisions into simple, interactive steps can encourage positive saving habits.
With expectations shaped by seamless digital experiences, this approach offers a powerful opportunity to connect, especially with younger audiences. By making pensions clearer, more relatable and easier to engage with, gamification can help more people take confident action towards their financial future.
Listen to the podcast now – Can games make us care more about our pensions?
You can play our Power Up games – here.
Read the latest news, expertise and thought leadership from Scottish Widows’ workplace pensions experts – here.