72 per cent of charity workers believe investment in companies that operate responsibly is an important pensions attribute. Young people feel more strongly about ethical investing than other age groups, according to research by The Pensions Trust. The report found that whilst the size of the pension pot at retirement is still the most important attribute of a pension for the majority, scoring 7.93 on average on a 9 point scale, it is
followed closely by investment in ethical companies, which scored 7.64.