The firm says it has created Lift-Advice to operate in the restricted advice space to meet the differing consumer advice and service needs post-RDR.
Lift-Financial joint CEO Michael Holden says: “We are delighted that all of the Balfour advisers have agreed to join us. There will clearly be huge opportunities in the Restricted Advice space and Lift-Advice is the vehicle that will allow us to service clients in that market.
“We embarked on a growth strategy 3 years ago which has seen us increase in numbers from just 8 people to 47 following the Balfour transaction. The Lift-Advice business will enable us to continue our growth with a full range of services and different business models to suit all adviser tastes, be that restricted advice or whole of market, employed or self-employed packages”.