Axa is dropping the Axa PPP Healthcare, Health-on-Line, Health Services and ICAS-UK brands, bringing its operations under a new Axa Health brand.
AXA Health says the new name signals its ambition to empower its customers to be the best version of themselves, speeding the introduction of supportive health and wellbeing propositions for a changing world.
The company will also be simplifying its business structure and legal entities.
Axa Health CEO Tracy Garrad says: “As the world around us changes, we recognise the need to change too. That’s why we’re bringing together three of our trusted brands – Axa PPP Healthcare, Health-on-Line and Health Services/ICAS UK – under one name: Axa Health.
“We believe that, by going a little further every day, all of us can bring out our best selves. And that by continually making improvements to our business we can make things simpler and easier for our intermediaries and our clients.
“With this change comes a new ambition – to help our members be the best version of themselves, whether that’s feeling fitter, improving their mental wellbeing or reducing their health risks, one win at a time.
“And, with the help of our intermediary partners, to be the UK’s number 1 health and wellbeing business.”