Legal & General is collaborating with TV and radio host Roman Kemp on documentaries about his personal experiences with mental health and well-being.
The new Be Well, Get Better, Be Supported campaign intends to assist businesses in incorporating the preventative, early intervention, and vocational rehabilitation services offered by L&G’s group protection insurance products into their organisational wellness programmes. The films will focus on recognising signals that someone is suffering and have open talks about mental health, emphasising men’s well-being and bereavement management.
L&G says its mission is to provide intermediaries and the businesses they serve with the tools, resources, and experience they need to confidently discuss how protection services contribute to a broader well-being strategy and overall company goals.
Kemp says: “My personal experiences have led me on a journey with one simple goal and that is to open up and change the conversations we all have about mental health, what can be done to encourage people to seek help, what preventative action we need to be taking, and understanding the lasting impact that mental health and suicide can have on those we’re closest to.
“It’s hugely important that well-being is addressed in all workplaces, big and small, and that employees feel they can be open and honest and have the tools and services available to support them. Well-being is about looking after yourself – but businesses also must play a part in supporting employees. Working with Legal & General’s Be Well, Get Better, Be Supported campaign, I’m hoping to further raise awareness of how employers can play their part in supporting people’s well-being,”
L&G group protection claims and governance director Vanessa Sallows says: “Our focus is on breaking down stigma around mental health as well as telling stories through lived experiences. We are delighted that Roman is partnering with us on our “Be well, Get better, Be supported’ campaign, where we explore mental well-being as the foundation for our whole well-being.
“Our industry is at an important point as employers now see that well-being is an imperative, not a nice to have. As part of the campaign, we are working with intermediaries, employers, and employees to help them fully realise the value of group risk insurance policies that protect groups of employees. We’re here to help businesses of all sizes, no matter what stage they’re at on their journey, to support well-being access, equality and engagement goals.”