Unum has appointed John Hyde to be its chief marketing officer.
Hyde joins from Hastings Direct, where he was head of growth products. Prior to this he worked at Legal & General where he held the role of chief strategy & marketing officer with a focus on protection products and services.
Hyde has 20 years’ industry experience and specialises in marketing strategy, customer experience and proposition development, with senior roles at Royal Bank of Scotland HomeServe and BGL Group.
Unum says this appointment will help to drive growth within the business.
Unum CEO Mark Till says: “John is a specialist in growing businesses through building a strong understanding of brokers and customers and using this to create compelling and commercially attractive propositions and campaigns. He and I share a common view that marketing plays a central role in accelerating growth and transforming a business.”