Vitality has announced the addition of several new partners and several enhancements to its Vitality Programme, which rewards members for making healthier lifestyle choices and taking steps to improve their health.
Peloton, Mindful Chef and PureGym are among the new partners who will provide Vitality members with various offers or discounts.
Peloton will give Vitality members up to 40 per cent off the Peloton Bike and other Peloton Connected Fitness products, including the Bike+ and Tread. Cashback will be calculated based on the number of Peloton workout days completed in a given month.
Mindful Chef will provide Vitality members who earn a certain number of activity points by becoming more active up to £10 off anything on the Mindful Chef website.
PureGym will offer Vitality members a 50 per cent discount on membership with PureGym and their network of nearly 300 gyms.
Vitality has also changed its existing programme, with members now offered an Innocent smoothie as an alternative to the weekly coffee offering at Caffè Nero. The gym offering has expanded to cover all Nuffield Health gyms, regardless of location and the gym discount available to VitalityLife Plus members has increased from 40 per cent to 50 per cent.
Vitality says that adding these offers and partners would further empower and incentivise members to take an active role in managing their wellness and becoming more active.
Vitality CEO Neville Koopowitz says: “Sharing the benefits of healthy living is at the centre of what we do, and our research shows that incentives are a positive force for change when it comes to influencing behaviour and motivating people to make healthier choices and become more active. Over the years, we have strived to constantly evolve the Vitality Programme to meet the needs of our members and the changing world. We are pleased to be extending and further developing our partnership with Peloton, as well as welcoming Mindful Chef and PureGym to our programme. These new partnerships further bring to life our shared-value approach to insurance by delivering more value to our members, whilst also benefiting advisers, us as the insurer and creating a healthier society overall.”
Peloton global GM corporate wellness Cassidy Rouse says: “Vitality and Peloton share the same mission, which is to help people live healthier lives. Thousands of Vitality members have already enjoyed access to our best-in-class fitness and wellness content on the Peloton App, and we’re excited to extend our partnership, making it easier for Vitality members to enjoy Peloton’s world-class at-home Connected Fitness products.”
Mindful Chef co-founder Myles Hopper says: “We started Mindful Chef with one mission – to make healthy eating easy, and everything we do revolves around this mission. From the suppliers and partners we work with to the ingredients we source and use in our recipes. We’re delighted to partner with Vitality, who share our values in helping people live healthier lifestyles.”
PureGym UK managing director Rebecca Passmore says: “We are thrilled to be partnering with Vitality and bringing our low-cost, great quality gym offering to a new audience. The global health crisis has bought into perspective just how important it is to prioritise your physical and mental wellbeing. The accessible price point and the scale of our gym network will enable more Vitality members than ever before to start working out, earning points and getting rewarded.”
