Hargreaves Lansdown has appointed Nathan Long as its targeted support lead.
Long joined Hargreaves Lansdown as an investor line consultant back in 2003. Most recently, he served as senior policy analyst, responsible for setting policy positions. He worked across multiple trade bodies to ensure regulatory and legislative change works for people trying to get on with managing their personal finances.
He was the architect of HL’s measure of engagement in workplace pensions as well as HL’s Saving and Resilience Barometer. Long was also responsible for designing the firm’s consultancy approach to implementing automatic-enrolment.
Long says: “For years, the gap between helpful, generic information and bespoke financial advice has left people short of the support they need when managing their finances and firms like Hargreaves Lansdown have been left frustrated by not being able to do more to assist their clients. The Government and FCA have responded to this by working on a new set of rules, called Targeted Support, that will allow firms to deliver suggestions to individuals based on what people like them should do.
‘It’s a monumental move and will significantly shape how we all manage our personal finances, both now and into the future. I’m delighted to be given the opportunity to lead this work for Hargreaves Lansdown having spent years engaging with the policy makers on how these rules may best be implemented. This rule change will fire the starting pistol on a decade of consumer-centric innovation and I can’t wait to get started.”
