PensionBee has reported strong growth in its assets under management and its customer base, but has also seen losses tick up over the past year.
Reporting its half-year results, PensionBee now has £6.3bn of assets under administration, as of 30 June 2025. This is a 21 per cent increase on the same period last year. The pension firm has also seen its customer base increase by 14 per cent to 286,000. Pension Bee says this growth was due to the company brand and “efficiency data-led customer acquisition”. PensionBee targets both workplace and retail customers, particularly in the younger age brackets. This includes younger workers, the self-employed and those looking to consolidate multiple AE pension pots.
However, PensionBee’s half-year results also show that while its revenues increased from £15.4m to £18.9m, losses at the firm also increased. PensionBee reported a pre-tax loss of £5.1m in the first half of this year – up from £3.8m in the same period last year.
The firm’s results also show that PensionBee’s cost per customer in the UK also increased marginally — from £242 per customer in June 2024 to £251 per customer in 2025. While Pension Bee says this figure is ‘stable’, these costs remain significantly higher than its revenue.
As well as expanding its footprint in the UK, Pension Bee said the first half of 2025 marked a “foundational phase” when it came to establishing its brand in the US.
PensionBee CEO Romi Savova (pictured) says: “In the first half of 2025, we continued to advance our ambition of becoming a global leader in the consumer retirement market, making saving for later life simple and accessible.
“In the UK, we strengthened our position by continuing to invest in our technology and elevating the customer experience, supported by AI-driven enhancements. We also increased our marketing expenditure, with a strong focus on attracting younger savers. With a robust pipeline of new customers and record-high brand awareness, we are well-placed to sustain our growth trajectory through the year and beyond.”
Savova adds: “Our progress against our strategic goals continues to underpin our long-term ambition: serving 1 million invested customers over the next decade in the UK and growing our US customer base.
“With proven ability to generate predictable revenue, our focus is on building lasting relationships with our customers and creating long-term value throughout every stage of their retirement journey.”
