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Aptia appoints head of market relations

by Muna Abdi
March 18, 2026
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Aptia, a leading provider of pension administration, consultancy and actuarial services, has appointed Sarah Steel as head of market relations. 

Steel joins NatWest Cushon, where she served as director of corporate relationships and brings more than 30 years of experience in the pensions sector. She has also held senior roles at Aon and Hymans Robertson and for two years ran her own company providing financial wellbeing services to a range of clients.

She will lead engagement with key stakeholders, strengthening relationships and ensuring Aptia’s services continue to evolve in line with the needs of pension schemes, sponsors and trustees.

Steel says: ‘Aptia is at a truly exciting point in its journey, especially as we expand our capabilities into Consulting. In my new role, I’ll be focusing on deepening the relationships that help our clients navigate pensions with confidence. We need to be clear, connected, and genuinely invested in the impact we make – ensuring the market sees not only what Aptia delivers today, but the ambition and expertise that are fundamental to enhancing the member experience in future.’

Aptia UK president Malcolm Reynolds says: ‘Sarah’s insight, reputation, and deep understanding of the pensions landscape make her a valuable addition to Aptia. Her ability to connect market needs with meaningful solutions will play a key role in shaping our next phase of growth. We are delighted to welcome her to the business.’

 

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