[SPONSORED CONTENT]
We often think of healthcare as treating an illness when it arrives.
But what if we could predict and prevent a problem before it slows you down? We’re pioneering a fundamental shift in how healthcare is delivered. By combining smart technology, behavioural insights and cutting-edge science, we’ve developed four new prevention pathways. Designed to help employees get support earlier, stay well for longer and spend more time feeling their best at work and at home.
Because keeping people healthy shouldn’t wait until something goes wrong.
Personalisation unlocks preventive care
When healthcare gets personal, preventive care becomes easier. With Personalised Health by Bupa, we’re offering eligible* insurance customers a range of genetic tests to help them understand their health risks. It’s an opportunity for customers to get a clearer picture of their risk of breast cancer, type 2 diabetes and heart disease. It can also help those taking regular medication to find their most effective option. Understanding these key health risks can encourage people to adopt naturally healthier behaviours, helping them feel their best for longer, both at home and at work. That’s why preventive care isn’t just better for people, it’s better for business.
____________________________________________________________________
“This is a turning point in how we think about healthcare, enabling people to be more proactive in preventing or delaying ill-health and having faster access to medication that works for them.”
Dr Rebecca Rohrer, clinical innovation and genomics director for Bupa
____________________________________________________________________
Turning personalisation into action
Preventive healthcare isn’t just genetic testing.
It’s actionable insights that encourage people to take the steps to a healthier future. And as healthcare rapidly evolves, we’re giving as many people as possible the option of quality, preventive care. With the My Bupa app, customers have access to step-by-step wellbeing plans, packed with expert tips. So they can build healthier habits to prevent problems and find the support they need to overcome common health challenges. Helping them stay on top of their health, wherever they are.
Pathways to prevention
We’ve developed four new prevention pathways, offering fast access to actionable insights and
personalised care. From initial DNA testing and genetic counselling through to GP appointments, lifestyle advice, risk-reducing surgeries and aftercare, we’re enabling people to understand their health risks sooner, take action earlier and stay well for longer.
By the end of 2027, we expect to help:
- Over 200,000 customers with our four prevention pathways
- Over 110,000 customers through genetic testing to personalise their health
Medication Check^
Determines which medications are most likely to be effective, helping customers get the right medication, at the right dose, first time.
- Genetic testing for over 100 medicines
- Optional GP appointment to chat through results
Breast Cancer Prevention Pathway†
Identifies those with a higher risk of breast cancer and offers access to personalised treatment, including preventive medications and risk-reducing surgery.
- Access to genetic testing
- Time with genetic counsellors, GPs and wellbeing specialists
Type 2 Diabetes Prevention Pathway†
Assesses a person’s risk of diabetes and gives them access to coaching, nutrition and our Weight Management Plan to help them build a healthier tomorrow.
- Access to genetic testing
- Time with nutritionists, GPs and wellbeing specialists
- Regular screening to check progress
Cardiovascular Disease Prevention Pathway†
Helps customers understand their heart health and offers pathways to coaching, nutrition and weight management to reduce their risk and build a healthier lifestyle.
- Access to genetic testing
- Time with nutritionists, GPs and wellbeing specialists
- Regular screening to check progress
Step into the future of healthcare.
Discover Personalised Health by Bupa.
To read more articles from Bupa, visit the content hub on Corporate Adviser – here.
____________________________________________________________________
* From 1 June, Medication Check will be available to all eligible new and renewing Consumer and SME Bupa UK Insurance customers and is already available as an optional benefit to Corporate customers
† From 1 September, Prevention Pathways for breast cancer, diabetes and cardiovascular disease will be available to all Bupa UK Insurance Consumer and SME renewing customers, and new customers after a 12-month waiting period. And available as an optional benefit to Corporate customers.
