People’s Pension has launched a personalised video welcome and integrated its video statements into its member app.
The master trust is using personalised videos to welcome new members and provide information about their pension savings. The initial phase will focus on new members before expanding to new and returning members in the coming weeks.
The personalised video statements, which were introduced earlier this year, are now also available through the People’s Pension app.
People’s Pension chief commercial officer David Meliveo says: “I am delighted to see the way People’s Pension continues to engage with members, something our industry is in desperate need to do considering the low engagement we get from workplace pension savers. We believe that by making pension information personalised, relevant and accessible, we will be helping members better understand their savings, build confidence in their retirement planning and take greater ownership of their financial future.
“Integrating personalised video statements into our app is another important step in making it easier for members to connect with their pension whenever and wherever it suits them. We believe this deeper engagement can help drive better member outcomes over the long term. The personalised video welcome and video statements are designed to support members, both from the very start of their pension journey and throughout their saving lifetime.
“Over the last year, we have made a significant investment in our MarTech infrastructure and capabilities, and our journey to drive hyper-personalisation and multichannel engagement has just started.”
