The ABI has launched its 2026–28 strategy to strengthen trust, boost financial resilience and create a more effective insurance market.
The strategy is built around three core priorities: a trusted sector, invested in people and planet, and an effective market, each designed to support the UK insurance and long-term savings sector and respond to emerging challenges.
The ABI aims to create a trusted sector by improving customer understanding, experience, and trust in insurance and long-term savings. Initiatives such as an updated flood guide, storm advice, and a new insurance guide for SMEs provide information and reduce protection gaps. The organisation also works with government and other stakeholders to address shared challenges and help the sector respond to changing customer needs.
It also focuses on investing in people and planet, tracking the industry’s £100 billion commitment to UK assets supporting economic growth and the net zero transition. This work is overseen by the Pensions Insurance and Investment Board (PIIB), which monitors pensions policy, annuity investment, and the bulk purchase annuity market. The ABI supports efforts to prepare for extreme weather, prevent ill-health and provide guidance on retirement savings and pension reforms.
The ABI says it promotes an effective market by maintaining stable regulation that supports growth, innovation and competitiveness. According to the organisation, collaboration with members and regulators aims to streamline processes, reduce duplication and improve efficiency.
The strategy also emphasises operational efficiency, workforce development, and financial resilience to meet members’ priorities and respond to societal challenges.
ABI director General Hannah Gurga says: “Our strategy is built around helping people feel more secure. We’ll stay focused on strengthening trust in our sector, supporting a market that works well for businesses and customers, and investing in people and the planet. With this strategy, we have a clear direction and a practical plan to deliver with our members, helping the industry provide stability for households, businesses and the wider economy in a world that’s becoming less predictable.”
