Aegon will retire both the Kames Capital and TKP Investment brands as it completes its rebrand.
This process saw it bring its various global businesses under a single operating structure in February this year. These different parts of this business will now all be branded as Aegon Asset Management.
Within its investment range the Kames name will replaced by ‘Aegon’. Although the TKP Investment brand will disappear, Aegon says it remains fully committed to its fiduciary solutions and multi-manager business.
Aegon said that neither of the brand name changes will impact its investment processes or the management of client portfolios or funds.
As part of this rebranding exercise Aegon has also created four global investment platforms; Fixed Income, Real Assets, Equities and Multi-Asset & Solutions.
Aegon AM currently manages €364 billion ($408bn / £331bn) for clients worldwide, employing over 1,200 people in 17 locations. To reflect this global reach the company is also introducing a new strapline of ‘Beyond Borders’ as part of this rebrand.
Aegon AM chief executive Bas NieuweWeme says: “Our new brand proposition reflects the global business we are today; advancing beyond borders, expanding our knowledge and leveraging our strategies for our client base.”
The company will offer a “distinct product suite” within the four investment platforms he says.
NieuweWeme adds that Aegon will continue to focus on being a responsible investor in the communities it operates in, and is looking to increase the number of ESG sustainable and impact strategies offered to help meet increasing demand from clients for these services.
Aegon AM continues to invest in its global asset management business and recently expanded its team with three senior global hires; Russ Morrison as global CIO fixed income, Stephen Dougherty as global head of product and Anne Coupe as global head of consultant relations & financial institutions.
