Dr Helen Hartley has joined Aviva’s private medical insurance clinical team as associate medical director.
She joins Aviva after almost four years as a UK insurance medical director at Bupa.
Hartley will report to Dr Suba M., the Aviva medical director. She completes a clinical team that also includes assistant medical director Dr Jochem Caris, medical directors Dr Doug Wright and Dr Suba M.
She has experience regarding the clinical, moral, and legal facets of private healthcare and will manage an enlarged clinical governance team and support Aviva’s ongoing transition to value-based healthcare funding.
Dr Suba M says: “We are delighted to welcome Helen to Aviva to lead our growing clinical risk and governance team. As we evolve our business to meet the rapid growth in the private healthcare sector, emerging trends of health tech, consumerisation of health and focus on prevention, it is critical that we continue to keep patient safety and good customer outcomes at the forefront. Helen’s breadth and depth of expertise in the regulatory landscape and insurance industry augments and accelerates Aviva’s strategy to fund effective, efficient, equitable and enduring healthcare that deliver positive health outcomes.”
Hartley says: “It’s a great opportunity to work at Aviva, as its focus and achievements in value-based healthcare contracting and strong governance oversight align with my mission to see that insurance customers achieve good patient outcomes and experience high-quality, safe, cost-efficient healthcare.
“I am excited to join Aviva’s clinical team to support the strategy on value-based healthcare and ESG, and to lead Aviva’s clinical governance team to achieve strong quality assurance regarding Aviva’s value proposition.”
