Canada Life has appointed Cath Goddard as its head of data, insight and customer relationship management.
Goddard has over 25 years of experience in data science and insight-driven jobs. She has also spent more than 20 years working in the financial services industry, notably in the areas of pensions, retirement, and equity release. Goddard joins from Aviva where she oversaw consumer segmentation, econometrics, the creation of customer-led propositions, and innovation for the company. She also served as head of data, insight, and planning.
Canada Life marketing director Lara Bealing says: “Cath is joining at such an exciting time for Canada Life as we continue our journey towards becoming a more purpose-driven and customer led organisation. Cath’s significant experience across data strategy and data science will ensure our ambitions continue to be fuelled by deeply understanding our customers and better leveraging the value of data”
Goddard says: “Canada Life is truly prioritising data and placing it at the heart of its business strategy and development. It promises to be an exciting journey so I can’t wait to get started!”