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Benifex appoints chief technology officer

by Muna Abdi
July 16, 2026
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Benifex has appointed Shmulik Barel as its chief technology officer.

Barel will be responsible for scaling the company’s technology platform, increasing engineering effectiveness, enabling faster innovation and ensuring the technology platform can support Benifex’s long-term global growth.

He will also work with chief product officer Blake Pinard to accelerate product delivery and shape the future of Benifex’s product platform and customer experience.

Barel has served as CTO, COO, CEO, and VP of Engineering across high-growth software businesses, including Playform, Como, and Workhuman. He has built and led large global engineering organisations, driven enterprise-scale technology transformation and delivered significant improvements in engineering performance, product delivery and operational excellence.

Benifex CEO Mathieu Stevenson says: “As Benifex continues to scale globally, our technology organisation will play an even greater role in driving innovation and delivering value for customers. We were looking for a technology leader with the experience to lead at scale while inspiring teams through the next phase of our journey.

“Shmulik has built a reputation for creating world-class engineering organisations, accelerating innovation and delivering transformational change. His experience, leadership and vision will be instrumental as we continue to invest in our platform, our people, and AI. I am delighted to welcome him to the executive team.”

Barel says: “What drew me to Benifex is the scale of the opportunity. It’s a platform that already touches millions of employees across the world, with real momentum and a clear ambition to go further. I truly believe that great technology is built by empowered teams with strong culture and disciplined execution, and everything I’ve seen tells me those foundations are already here.

“My focus over the next few months is to build on the strong foundations already in place, deepening my understanding of our business and customers and partnering with our teams to accelerate product innovation, advance our AI capabilities, and build a world-class engineering organisation that will support Benifex’s long-term, ambitious growth.”

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