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BHSF launches new generation of child insurance benefit

by Muna Abdi
November 15, 2021
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BHSF has introduced a new cash plan benefit that supports working parents if their children become seriously ill.

The BHSF Healthy Choices health cash plan now includes ChildMax Insurance, which allows working parents to take up to a year’s paid leave to care for a child who has been diagnosed with a serious illness or medical condition as a result of an accident.

ChildMax will pay the selected wage, either £1,000 or £2,000 per month, for parents who take unpaid leave to care for a child under the age of 18, following a specified diagnosis or condition.

The not-for-profit health insurer serves over 5,000 public and private sector businesses in the UK, assisting clients in keeping their employees physically, mentally, and financially healthy.

BHSF head of technical and underwriting Steve Munday says: “We are proud to be the first provider in the cash plan market offering this new benefit for working families. ChildMax provides invaluable financial support during such an emotionally unsettling time and has been developed in response to customer feedback and behavioural change. When a child is seriously ill, although the NHS provides world-class medical care, parents often become part of the care team. This clearly has a significant impact on the parental challenge of balancing the demands of work.

“The self-employed and employees alike, are better appreciating the ‘health is wealth’ message, so are prioritising how to make everyday healthcare simpler and more affordable. By offering benefits like ChildMax, we aim to make life easier for working parents, as we want families to be able to carry on financially, as normal, while restoring their child’s health.”

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