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Canada Life appoints head of product and proposition strategy

by Muna Abdi
February 5, 2025
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Canada Life has named Chris Morgan as head of product and proposition strategy for its protection business.

He brings 15 years of experience in group protection and employee benefits, has led marketing and business development teams at Ellipse, and spent five years at AIG Life, where he most recently served as head of group protection distribution.

Morgan will focus on shaping and developing Canada Life’s products and customer proposition. He’ll also be part of the protection senior leadership team, helping to drive future strategy.

Canada Life UK managing director, group protection Dan Crook says: “I’m delighted that Chris has joined Canada Life. He brings a wealth of valuable experience and expertise to the business and will play a key role in ensuring our products and propositions unlock real value for our customers.  

“Chris is a respected leader in our market and I’m excited to see what we can achieve as we evolve our business and shape the future of our market.” 

Morgan says: “Right from our first discussions, I was struck by Dan’s energy, passion and vision for the Protection business at Canada Life. This is a company with great heritage and a strong platform on which to build an ambitious future. Being part of its journey was an easy choice. 

“With a career largely built at challenger brands, I am excited to apply that experience to an established business so we can find new ways to deliver value for customers and distinguish Canada Life as a standout leader in the years to come.” 

 

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