Cigna Healthcare has launched a new healthcare solution aimed at Japanese expatriates working in the UK.
The product offers a concierge option with Japanese-speaking support, as well as access to traditional medicine and alternative therapies that are typically offered to workers in Japan. There is also access to a range of digital tools, a customer portal and employee materials in Japanese, as well as an online provider directory allowing policyholders to find Japanese-specialist clinics operating across Europe. Cigna says it offers direct settlement with these organisations.
Cigna says this product comes as around half of Japanese firms in Europe are planning to expand. As a result the number of Japanese professionals in Europe is projected to grow at a steady pace; this trend is likely to be particular pronounced in the UK.
Cigna say that around 9.5 per cent of Japanese multinationals operate within the UK, with a strong presence in certain sectors including financial services.
It adds that while this growth is a positive shift there can be a cultural gap between Japanese and European healthcare practices, which may be a source of stress for relocating professionals. The Cigna Inspire Asia Expat solution is designed to address this need.
Victoria Clark, commercial growth lead – global health benefits Europe says: “Japanese companies investing in Europe face a dual challenge: providing culturally sensitive care while navigating local regulations. In Japan, health care emphasises preventative care and holistic well-being, including practices like the ‘Ningen Dock’ exam and alternative therapies. These differences can significantly impact how Japanese expats access and experience care, and ignoring these cultural nuances can lead to stress, and delayed access to care.
“Our new proposition is designed to bridge this gap, providing culturally aware health care that helps employees overcome barriers, improve health outcomes, boost productivity, and enhance their employer’s reputation. Crucially, it will also offer benefits that correspond with Japan’s expanded support for fertility treatments, aligning closely with the state’s approach.”
According to a new whitepaper by Cigna Healthcare, there is a need for organisations to anticipate and respond to the challenges Japanese multinationals face such as being aware of cultural differences and navigating the European health care system, including complex compliance regulations.
The paper, which offers actionable solutions for insurance brokers and human resource professionals, says that organisations with Japanese multinationals should develop best practices for navigating local health care systems, foster sensitive healthcare engagement, and maintain transparent employee communication.
Cigna Healthcare brings extensive experience in supporting Japanese multinational companies operating in Europe, with a proven track record of servicing more than 190 Japanese corporations globally.