Advisers have until March 7 to submit their entries for this year’s Corporate Adviser Awards, which celebrate industry innovation and outstanding talent at advisory firms of all sizes.
Last year’s Small Firm of the Year winner, Benefiz, was recently acquired by Towergate Employee Benefits. Benefiz founder Tim Gillingham highlights the value of industry recognition, stating: “The benefit of being involved in the awards is recognition from your peers and confirmation that you’re doing a good job in your chosen industry. That accreditation is also useful when pitching for new clients.”
He also notes the awards can enhance a firm’s appeal to potential buyers. He says: “If you’re you’re looking to sell your business, then you’re always looking for independent sources of information that demonstrate that you actually run a good business, and certainly being recognised for the award last year, helped in that position, so an acquiring company will want some independent analysis, and that’s what that award provided for us.”
Gillingham stresses the importance of having a “strong, all-round proposition” but believes the key to success is “doing things differently.”
He encourages firms to embrace new technology, explore innovative providers, and remain agile in adapting solutions. Smaller firms, he says, have the advantage of moving quickly compared to larger consultancies that face lengthy procurement processes. “If we like the idea, we can run with it—and hopefully that adds value to our clients.”
For firms considering entering, Gillingham advises: “Make sure you choose the right category—there are lots to pick from—so focus on your strongest area and keep an open mind throughout the process.”
Benefiz will not be entering this year but plans to return in 2026 once fully integrated with its new parent company.
Reflecting on the acquisition, he adds: “Our new owners now understand and value the importance of the awards more than they did before.”
The winners will be announced at a gala ceremony at London’s Hilton Hotel Bankside on June 26.
