Cushon has acquired financial education specialist Better with Money.
Cushon provides financial education to its clients’ employees, which, when combined with its mobile app and automated investment monitoring service, CushonMe, creates a digital end-to-end financial wellbeing solution.
Better with Money partners with businesses across the country to provide financial education solutions such as webinars, 1-on-1 money counselling sessions, and podcasts to their employees. It employs a regional team of trainers who provide financial education to over 40 companies, including Channel 4, Ferrero, and the Financial Ombudsman Service.
Cushon says that the Better with Money partnership brings additional resources and enhances the existing reach and capability and assisting Cushion in its mission to help everyone have a better financial future.
Cushon CEO and founder Ben Pollard says: “Financial education has a crucial role to play in getting people engaged with savings and pensions, and we want to ensure we’re offering tailored and relevant guidance to our customers. When our acquisition of the Creative master trust has received regulatory approval, we’ll be managing around £1.5 billion of savings on behalf of 400,000 people and so it’s vital these savers have support to make the most of their savings and investments. Our new offering will be key to supporting them on their savings journey and getting even more people engaged with their money.
“We currently deliver workplace financial education through digital or face-to-face webinars and one-to-one sessions but Better with Money’s expertise and the regional team will allow us to help even more people. We’re excited to welcome the team onboard so together we can deliver financial education that brings money matters to life in an accessible, interesting and fun way.”
Better with Money director Sarah Steel says: “Our mission will always be to help more people be ‘Better with Money’ through engaging financial education. Joining the Cushon group helps us achieve this ambition. Not only will we be able to reach more people through supporting the growing number of employers in Cushon’s client base but we can develop our services to include Cushon’s innovative technology-led financial wellbeing solution so we can help more people, faster. With financial wellbeing high on the corporate agenda, this is a great time to join such a forward-thinking and growing brand so we can support employers right across the country improve their staff wellbeing offering.”
Following the acquisition, Better with Money will continue to operate as a separate brand within the Cushon group under the leadership of Director, Sarah Steel. As a separate brand, it will continue providing independent personalised solutions to its existing client base as well as to the 250 blue-chip corporate clients of the wider Cushon Group.