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Cushon partners with Link Group

by Muna Abdi
July 4, 2023
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Cushon has signed a multi-year partnership deal with Link Group to deliver better customer experience outcomes to its members and employers.

According to Cushon, the multi-year agreement will help give all of its customers and members a consistent customer experience.

Link Group says that the integration of its engagement wrap technology will enable members to interact with their pensions in a secure and confident manner through the channel of their choice. Along with the customised support provided by skilled customer service employees, live chat and self-service processing will be improved.

Cushon CEO Ben Pollard says: “As an award-winning pensions and savings fintech, the Cushon Master Trust is a market leader in digital-first member and employer services. This transition to Link Group’s robust servicing platform and industry-leading administration expertise will enhance this reputation and support us as we continue to scale and welcome new members.

“Our partnership with Link Group will bring enhanced levels of customer service, account management, information and innovation to our members, employers and teams across the UK. It signals a major advance in our servicing and pension administration capabilities.”

Link Group general manager EMEA, retirement & superannuation solutions Richard Wilson says: “Our multi-year partnership with Cushon accelerates Link Group’s commitment to lead a digital and member-led revolution in the UK pensions industry. By combining our global technology & servicing platform and data science capabilities with Cushon’s innovative technology, we will help Cushon deliver exceptional member services every day.

“Link Group is delighted to be extending its partnership with Cushon, gaining a talented team across Great Britain and Northern Ireland, and gearing up to deliver a robust, digital-first experience to members and employers.”

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