Epassi UK has repositioned itself as a broader employee wellbeing and benefits platform, rather than just a fitness/network provider.
Its new brand identity is focused on helping employers build “healthier, happier workforces” through digital wellbeing benefits and comes a year on from its acquisition of benefits technology firm Zest. The move is part of a wider European expansion strategy and ambition to become a leading employee benefits technology provider.
Epassi UK describes itself as the UK’s largest fitness and health network, working with employers to support employee wellbeing through benefits focused on fitness, physical health and wellbeing, delivered via a digital platform.
The company pointed to ongoing challenges around workforce health, citing rising levels of sickness absence and concerns among employees about the quality of workplace benefits as part of the reason for the rebrand.
Former Zest chief executive Matt Russell was appointed CEO of Epassi UK and now leads the business alongside marketing director Liliana Teixeira as the company looks to expand its employee benefits offering.
Epassi UK CEO Matt Russell says: “Good quality benefits packages can be transformative for employees and businesses alike. Not only do wellbeing benefits need to be accessible, much like modern ways of working, they must also be flexible – increasing engagement, promoting uptake and ensuring healthy habits stick. Epassi UK is supporting employers to help make this a reality – boosting the health of workers and businesses across the UK.”
Epassi UK marketing director Liliana Teixeira says: “While we wanted to capture a fresh forward-looking offering to support the future of employee benefits, it’s been equally important to retain the Epassi brand’s heritage in delivering excellent wellbeing benefits over the past 23 years. Today marks an ongoing commitment to creating a fitter, happier and more productive workforce.”
