Foster Denovo has launched MyAdvicePlace (MAP), a digital platform providing personalised, regulated financial advice for individuals across key areas including saving, investing, insurance, home buying, and retirement planning.
Foster Denovo says the platform aims to make financial advice more accessible and affordable, addressing the gap in traditional advice models, which remain out of reach for many due to high costs.
According to Foster Denovo research involving 1,500 UK adults aged 20 to 50, 53 per cent would be interested in a digital advice alternative, while 64 per cent believe personalised digital financial advice will become the norm.
Foster Denovo Chief Operating Officer, Helen Lovett, said: “The advice gap – or chasm, frankly – is robbing too many people of the peace of mind we know professional financial advice provides.
“After advice, there’s guidance – information from which you make your own choice – but that simply does not span what is a real divide in affordable access to financial advice. Therefore, we’ve combined our experience and expertise as one of the leading financial advisory businesses in the UK, with the latest technology, so we can actually do something about it.
“MAP gives you firm directions, on a simple-to-use and secure website, reviewed by a qualified financial adviser, at a fraction of the cost of the traditional approach. It gives you a route to financial confidence now and in future.”