Employers are being offered the chance to assess and benchmark their workplace wellbeing strategy with a new accreditation framework being offered through Fruitful Insights.
Known as the Fruitful Workplace Wellbeing Maturity Index (WMI) accreditation, the company says this data-driven approach will help organisations better understand how effective their current wellbeing strategies are, where they can improve, and how wellbeing can be a “genuine driver of business performance”.
The company says this index aligns with national recommendations such as the Keep Britain Working Review, launched by Sir Charlie Mayfield, which calls for more strategic, measurable approaches to workforce wellbeing.
This framework is designed to bring focus and consistency to the factors that underpin best practice in workplace wellbeing.
Through accreditation, organisations can assess the maturing of their wellbeing strategy and processes; benchmark performance against peers and best-practice standards; quantify the cost and impact of impaired wellbeing, including absence and presenteeism as well as generate actionable insights and measurable improvements over time.
Fruitful Insights was launched five years ago by industry veteran Mike Tyler. It offers a range of diagnostic tools to help businesses evaluate the effectiveness of various health and wellbeing services currently being used. It has partnered with L&G, ad now offers its services to employers who have signed up to the insurer’s group income protection insurance.
Fruitful says that at the core of this new framework are six dimensions, which it says represent “the foundations of an effective wellbeing strategy”. These include strategic intent, leadership, programme management, content, measurement and engagement.
The WMI accreditation process follows four stages: baseline assessment, scoring and benchmarking, action planning and development, then reassessment and continuous improvement.
Fruitful Insights says that accredited organisations will be recognised across six maturity levels, from ‘beginner’ to ‘leader’ or ‘innovator’, helping businesses understand and communicate their wellbeing maturity. Top-performing organisations will, it says, demonstrate a mature, data-led approach that positions wellbeing as a core element of long-term business sustainability.
Fruitful Insights cofounder and chairman Mike Tyler says: “The Workplace Wellbeing Maturity Index is more than a diagnostic tool. It is a practical framework that empowers organisations to embed wellbeing as a strategic driver of performance, retention, and culture.”
