Generali UK has announced a new partnership with LifeWorks to makes more of its wellbeing services available to employers.
The two companies already work together on other products, with LifeWorks providing the employee assistance programme for Generali’s income protection policies.
LifeWorks will now be one of the providers on the insurers “wellbeing investment matching” initiative. This links to a range of partners who offer services to employers covering health, money, work and family issues.
LifeWorks will offer targeted services for employers, which include reward programes, perks and savings options and physical wellness programmes.
This latter includes a web-enabled facility that links together an individual’s various fitness apps and wearables. This means that wellness programmes can be specifically tailored to an individual’s needs, with engagement encouraged through targeted push messaging.
Additionally, LifeWorks offers crisis support services, mental health training – for both employees and managers – and benefit support.
Generali’s existing wellbeing partners include Mental Health at Work, VSP Vision Care, Doctor Care Anywhere, Babylon and Nuffield Health.
Generali’s director of UK employee benefits Simon Thomas says: “This partnership an an example of how we’re able to bring together partners that enable employers to demonstrate their commitment to the wellbeing of staff.”
He adds this is an increasingly important recruitment and retention tool. “LifeWorks’ ability to harness leading edge technology to deliver a digital user experience for employees, with a view to improving wellness, is expected to be well received,” he says.
LifeWorks chief digital officer Jamie True says that the company’s tech-driven approach helps encourages employee engagement. He adds: “LifeWorks encourages people to make small, incremental changes to their habits, that result in a healthier, happier, more productive community.”