Industry veteran Steve Herbert has set up his own business, which will focus on events, webinars and presentations in the employee benefits industry.
Herbert has worked for a number of employee benefits companies and is a respected media commentator for the industry. Most recently he worked as the wellbeing and benefits director at Partners& but has also held senior roles at both Howden Employee Benefits and Jelf Employee Benefits.
His new business will seek to offer a range of services to insurers and intermediaries in the employee benefits sector. These include presentation skills training, delivering webinars, research and development support, public speaking at events, plus content delivery, for articles, websites and award entries.
Talking about his decision to launch this business Herbert says: “The employee benefits industry includes some of the best business-to-business (B2B) presenters across British industry. Yet despite the evident quality of their presentations, many in the industry struggle to populate their events with corporate prospects and clients.
“Our ‘Webinars that Work”’service is designed to combat this problem through a range of practical, proven, and low-cost measures.” He says this will help prospective clients leach bigger audiences to deliver events that outperform peer groups.
He adds: “After nearly 40 years in the industry, it was time for a bit of a change, and I am confident that my new and low-cost suite of services will be useful to the many intermediaries and insurers who are seeking to improve their brand recognition and better engage with new corporate prospects and clients at scale.”
