Heywood has formed a new strategic partnership with Money Alive, which specialises in producing personalised video engagement.
Heywood which provides pension management solutions was an early adopter of the Money Alive’s video canvas technology. The partnership will see the companies combine their expertise and market reach to offer innovative, secure and personalised video solutions to the broader pensions and financial services market.
It is hoped this will drive member engagement by making complex pension information simpler and easier to understand by utilising only relevant information that is tailored to the member’s individual circumstances.
Heywood already offers video products to a number of its clients — including North West Scotland Pension Fund, Gwynedd Pension Fund and the London Borough of Barking and Dagenham Pension Fund — using Money Alive’s technology. It says this partnership reflects its ongoing investment in member-first solutions, and an ambition to lead the way in digital transformation across the pensions industry.
Heywood CEO Sian Jones says: “At Heywood, we are committed to helping our customers deliver outstanding experiences to their members. Our partnership with Money Alive is a natural extension of this, bringing together two organisations passionate about innovation, security, and improving member outcomes.”
Money Alive CEO Andy Kirby adds: “Following the announcement last summer of our partnership with intelliflo we’re thrilled to be launching this second strategic partnership with Heywood. We’ve loved working with them over the last two years and delighted to see the positive impact of what we have created together on member understanding and actions.
“Securing key partnerships in the adviser and pension markets allows us to keep our focus on researching, designing and developing financial communication technology that positively impacts consumer outcomes in the UK and beyond.”
