A new industry group has been formed to raise awareness of the importance of business protection insurance among the advisory community.
The group is a collaboration of advisers, insurers, reinsurers and other market specialists. Advisers include Lifesearch, Pangea, Wealthmax and Towergate, while there is also involvement from Royal London, Zurich, L&G, LV=, Scottish Widows, Unisure, Swiss Re, and QB partners, CI expert, Ipipeline and Iress.
The group says business protection remains an underserved part of the market and a missed opportunity for many advisers working across the financial services sector.
In order to educate brokers and promote the benefits of this product more widely, the group is running a focus week at the start of June (2-6 June). This will involve a series of panel debates and discussions around various subjects in the business protection market. It is aimed at both advisers that are new to this market, and those who have been in this market for a while and unsure of the next steps to grow their business.
Subjects covered in the week will include: demystifying business protection, group protection v individual protection, the impact of budget changes and salary exchange, plus sessions with CI expert, ipipeline, and Iress looking at the tools available.
All sessions are free to attend, will include the latest research pertinent to this area and be conducted remotely.
Roy McLoughlin, commercial consultant Plan Money says: “The requirements for comprehensive business protection cover, especially amongst SMEs, need advice. We would encourage any advisers who were contemplating entering or returning to this market to listen to the great collaboration of advisers and insurers on show.”
