Kerr Henderson’s employee benefits services have merged with Incorporate Benefits, boosting Incorporate Group’s standing in the UK market.
This follows the acquisition of Kerr Henderson’s wealth management and corporate pensions services by Michael Blaney of Ashtree Financial, with the Kerr Henderson name now under Ashtree Financial.
Incorporate Group, led by John Kerr and including a joint venture with Audrey Spence, has rebranded Kerr Henderson’s general insurance and employee benefits services. The group has now expanded its offerings to include wellbeing consultancy, providing a full suite of employee benefits, wellbeing, and general insurance solutions.
Ashtree Financial will handle Kerr Henderson’s wealth management and corporate pensions services, while Incorporate Group will manage the rebranded general insurance and employee benefits.
Both Incorporate Group and Ashtree Financial will continue to share office space in Belfast.
Kerr says: “My father Bob founded Kerr Henderson in 1962, and we’ve continued to expand our products and services ever since. In recent times, Audrey and I have enjoyed growing the services we offer through Incorporate Benefits LLP to our clients in Northern Ireland and across the UK, and we wanted to specialise in employee benefits and general insurance services for our corporate clients.
“To continue offering a best-in-class service to our loyal wealth management and corporate pensions services, I worked with Michael Blaney on this acquisition and I’m excited to see how Kerr Henderson will continue to flourish under his leadership.”
Incorporate Benefits LLP director Audrey Spence says: “Incorporate Group will allow us to offer innovative and meaningful products and services to our expanding client base.
“While Incorporate Group may be new, the team behind the brand is backed by Kerr Henderson’s 60+ years of expertise and trust, helping to push Incorporate Group forward as one of the UK’s foremost trusted advisers for employee benefits.
“There’s a natural development of the employee benefits business that can include general insurance products. We can see there is the potential for significant growth in this area.”