Legal & General has launched a new HR communication toolkit designed to help employers promote health and wellbeing benefits more effectively.
The toolkit include various six-step guides, templates, examples and a checklist and has been developed in response to research commissioned by Legal & General Group Protection.
Using insights from this report the toolkit combines internal communication techniques to help employers:
- integrate benefits into a wider wellbeing programme
- ensure wellbeing programmes are purpose-led and aligned with measurable HR and business goals
- collate and combine data to ensure value creation for people and for business.
L&G’s research showed that a third of employers thought the implementation of wellbeing in their organisation would be improved by the ‘ability to more easily share data with trusted external partners (insurers and intermediaries), to gain help in designing and communicating programmes that will be valued’.
Legal & General Group Protection marketing director Jo Elphick says: “We have heard from surveys through the years with both employers and employees, that the key to unlocking value from any benefits investment is communication.
“A common approach has been to do more, and while intranets and other channels have emerged, this continues to be an issue. Here we have tried to break down and simplify the approach so that both employers and advisers get this much needed support.
“It’s a big shift away from traditional provider support on benefit communication, but our feedback and research tell us that it’s much needed as employers strive to get more joined-up, purpose-led and efficient. And in turn, helping their people be well, get better and be supported.”
Suzanne Clarkson, managing director of Coach House Communications, who has 20+ years’ experience in the employee benefits and wellbeing sectors partnered with Legal & General to design the toolkit. She says: “The need to improve benefit and wellbeing communication was growing pre-pandemic and has accelerated rapidly since, as leaders put human risk on a par with commercial risk.
“There’s now a load of pressure on HR to ‘do better’ when it comes to communication, but they don’t necessarily have the time, skills or resource.
“It’s really encouraging to now see a provider putting its weight behind this imperative. And doing it in a way that centres on helping employers become more effective with their communication. The toolkit is designed to prove as useful to an SME looking for communication self-sufficiency, as it is for intermediaries of all sizes looking to widen their consultancy offer to clients.”