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L&G launches ‘value of wellbeing investment’ platform

by Muna Abdi
May 23, 2022
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Legal & General group protection has partnered with Fruitful Insights to deliver data on the costs and causes that contribute to decreased productivity and wellbeing.

According to Legal & General, the platform helps employees, employers, and intermediaries and is provided free of charge to intermediaries who work with Legal & General’s group income protection clients with a minimum of 100 workers.

The platform will provide employees with personalised reports and signposting to help them improve their own wellbeing; it will assist employers in quantifying their wellbeing performance, prioritising employee wellbeing investment, and increasing organisational effectiveness. It will also provide intermediaries with data and insights to identify areas of unmet need and better support their clients’ drive to improve employee wellbeing.

Fruitful Insights chairman Mike Tyler says: “We wanted to partner with a forward-thinking organisation to support Fruitful Insights’ entry to the market. Legal & General is clearly innovating in the group protection space – including integrated thinking with regards to its wellbeing framework Be Well, Get Better, Be Supported, and also its HR Communication Toolkit – this was a natural fit for us.

“There are lots of wellbeing solutions in the marketplace but they’re arguably very siloed. They don’t look at all aspects of wellbeing, from the physical and psychological, to the workplace environment, leadership practices and culture. We’re really excited to bring this capability to Legal & General’s proposition.”

Legal & General group protection distribution director Colin Fitzgerald says: “We’ve been working with Fruitful over the last twelve months and the timing could not have been better for us at Legal & General as we built our ‘Be Well’ Health & Wellbeing philosophy.

“At Legal & General we take a ‘so what’ approach to building our solutions; we want them to be focused, useful and tangible. That way they can add real value to customers. And that’s exactly what Fruitful Insights does.

“We believe the combination of Fruitful Insights – a data-driven approach to assist both the employer and the employee – and Legal & General’s innovation, create an informed way to engage and support employees in the workplace, and our exceptional Group Income Protection Return to Work numbers evidence our commitment to support customers in running their business. Together, this is an irresistible and compelling combination which really talks to customer needs.”

KUKA UK HR manager Rachel Nimmo says: “We decided to participate in the Legal & General Fruitful pilot because wellbeing has always been a focus for us at KUKA. It’s a key topic on our agenda and we really wanted to take wellbeing to the next level. We recognise that supporting our employees with their health and wellbeing really does have an impact on the bottom line and productivity.

“The outputs of the assessment gave us a starting point in terms of data and insights for us to build our wellbeing strategy.  We met with the senior management team to go through the results. We’ve also met with our employees’ forum, to talk through the results, and that led to us creating a wellbeing plan for the year.  We’re definitely glad that we participated in the pilot and are now focussed on rolling out the plan for the rest of the year.”

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