Mallowstreet has launched SOFI, a new AI platform aimed at transforming how advisers manage meetings and client data.
SOFI uses machine learning to save firms time, monitor performance, check messaging, and improve delivery while ensuring regulatory compliance.
The platform, built over three years, generates complete meeting summaries with key metrics, flags action points, captures questions, produces minutes if needed, and allows users to customise templates to extract the information needed.
It has been rolled out to asset managers, pension funds, investment consultancies, manager research teams, and wealth managers across the UK, EU, and US.
SOFI also assesses discussions across risk, return, liquidity, time horizon, portfolio fit and ESG, allowing users to query meetings and receive informed feedback.
Mallowstreet CEO Stuart Breyer says SOFI is designed for customisation, ensuring regulatory compliance while adapting style and tone to keep the human touch and also supporting essential soft skills alongside technological efficiency. He notes that AI frees time for analysis, but human memory and judgement remain critical.
He says: “We had to provide each layer of customisation, which SOFI does now. The letters that SOFI are sending out, whilst the same underlying core compliant factual components are there and consistent, how it’s communicated is different. That keeps to the integrity of what a human-to-human interaction is, because every meeting that you go to will be different, even if it’s with the same person.”
According to Breyer, pension schemes are using SOFI for board minutes and investment oversight, improving accountability and enabling trustees to scrutinise performance with greater insight.
Mallowstreet head of marketing & investor relations Tom Peterson adds that the tool is valuable in meetings where people have different levels of understanding, allowing everyone to follow the discussion and make informed investment decisions.
Breyer says: “We think the financial wealth market is broken. Advisers spend 70 per cent of their time on administration rather than with clients. How can we reverse that? How can we allow them to actively listen, read body language and build trust?”
According to Breyer, the use of the tool has impacted productivity, allowing advisers and analysts to redirect hours previously spent on administrative tasks into higher-value work such as client engagement, strategic analysis and professional development. Breyer says early users report saving three to five hours per adviser per week.
He explains: “SOFI does the heavy lifting, so analysts no longer spend half a day writing up meetings. Their role evolves, and they interrogate the output, analyse the threads that matter, and accelerate their career development. AI isn’t replacing them; it’s enabling them to think more critically and learn faster.”
He said the real opportunity lies in redeploying that capacity toward higher-value work to help widen access to advice.
He adds: “AI lets firms provide advice to people they’d normally have to decline. It’s transformational for the individual and widens access to financial advice.
SOFI also supports professional development, with the platform being able to provide advisers with feedback on communication style, including pacing and engagement.
Breyer says: “If you set that culture at the top to say this is one of continuous improvement and one where you can just provide continuous feedback because everybody is going to notice different things. And if you create a culture where that’s inclusive and you allow for those conversations, that’s where you’re going to have magical organisations really scale.”
