Record numbers engaged with lost pensions on National Pension Tracing Day, with 190,000 reached on social media, nearly 2,000 starting to trace pots and 18,021 website sessions, up 131 per cent on 2024, according to Secondsight.
Secondsight also reported a record 856 downloads of its free employer toolkit to help HR teams support staff in tracing pensions.
The Pensions Policy Institute estimates there are 3.3 million lost pots in the UK, worth £31.1 billion, with an average value of £9,470.
NPTD, launched in 2020, is held annually when the clocks go back to remind people to reconnect with overlooked savings.
It is backed by nine major partners, including Aviva, Aegon, Legal & General Investment Management, Smart Pension, Scottish Widows, Royal London, Standard Life, Hargreaves Lansdown and The People’s Pension.
Secondsight’s Darren Laverty said: “This year’s surge in engagement shows that when people are given the right moment and the right prompt, they’re willing to take action on money they might have forgotten about.
“The response in the fifth year of this campaign tells us people are ready to prioritise their pension when it’s made simple and timely to do so.
“We’re delighted to have been able to play our part by helping nearly 2,000 people start the hunt for their own lost pots and see tens of thousands more notice what we’re doing.”
