Neil Hugh: How a financial wellbeing strategy can benefit employers

Neil Hugh, head of workplace proposition, Standard Life

Having a financial wellbeing strategy could go a long way to helping employees feel better about their finances. Not only that, it can have a positive impact on employers too.

People’s financial wellbeing appears to be at a low point, according to insights from Standard Life’s Retirement Voice 2022 report. The research, which asked almost 6,000 people from across the UK on their views on retirement, revealed that many people are lacking in confidence and knowledge to make financial decisions, as well as cutting back on everyday spending as a result of rising costs.

People are also worrying that they’re not saving enough for retirement, a finding that’s mirrored by Phoenix Insights in their report Great Expectations: Are people’s retirement income expectations adequate and achievable?. As part of Phoenix Group, Standard Life has access to research like this through their Phoenix Insights think tank. Using financial modelling, Phoenix Insights suggest that many pension savers are falling short of meeting their financial goals. In fact, around 14 million people who save into a Defined Contribution (DC) pension scheme are not on track for the retirement income they expect.

So the question is: what does good financial wellbeing look like? And what can your clients do to support employees with their financial wellbeing?

What does financial wellbeing mean?

Financial wellbeing means people feel secure and in control of their finances. It can cover many aspects, but primarily a person is likely to feel financially well if:

Financial wellbeing can impact people at work

Poor financial wellbeing doesn’t just affect people at home – if affects them at work too. In their report, Employee financial wellbeing: A practical guide, The Chartered Institute of Personnel and Development (CIPD) found that 28% of employees say money worries have affected their work performance, including their ability to concentrate and make decisions, whilst 29% say cost of living-related concerns have negatively impacted their productivity.

However, our research highlights that planning and seeking guidance play an important part in improving financial wellbeing. Those who spend time planning are more likely to feel:

Your clients can play a key role in helping employees improve their financial wellbeing. By extension, having a financial wellbeing strategy in place can have a positive impact on their wider business too. Here are a few reasons why.

3 ways a financial wellbeing strategy can benefit your clients

Reduces absenteeism

Financial worries are a big source of stress, and can have a knock-on effect on employee attendance. According to The CIPD’s report, an average of 4.9 worker days are lost each year as a result of financial worries. In addition, financial-related absenteeism is costing large organisations an average of £323,390 a year.

By implementing financial wellbeing solutions – such as targeted support and guidance – your clients can help their employees with any short- and medium-term financial challenges and pave the way for a more secure long-term future. This could help ease the stresses that can affect employees’ mental and physical health, and in turn reduce absenteeism.

For instance, Standard Life’s Money Mindset tool, developed in partnership with Moneyhub, can support employees with managing their day-to-day finances. Using open finance technology, Money Mindset allows users to connect their financial accounts into one place. This can give them greater visibility of their money, helping them plan for short-term priorities and long-term goals.

Boosts employee performance

If employees are finding it hard to concentrate or make decisions because they’re feeling overwhelmed by financial worries – as the findings from The CIPD’s report revealed – then it’s likely to affect their performance and productivity at work.

Whether someone is struggling with debt, buying their first home, or approaching retirement and worried about their future finances, a financial wellbeing strategy can help them navigate through the challenges they’re facing. Your clients can direct them to tailored content and tools – such as Money Mindset’s financial education hub – that are relevant to their circumstances, helping to boost their understanding of the options available to them.

Being better informed can help reduce stress, improve financial confidence, and give employees the breathing space they need from financial worry to be more productive at work.

Improves staff retention and acquisition

Financial wellbeing is something that affects everyone at multiple life stages. And whether employees are just starting out in their career or thinking about winding down for retirement, supporting them through life’s financial changes shows that your clients are demonstrating a duty of care – which can have a big impact on their recruitment and retention efforts.

Indeed, research by PwC shows that over three-quarters of employees who are stressed about their finances would be attracted to another company that cares more about their financial wellbeing.

Financial wellbeing: the right thing to do by employees

Ultimately, it’s important to remember that helping employees and supporting them with financial wellbeing is a good thing to do. The best employers show a duty of care towards their staff. And staff that feel supported are more likely to be less stressed, more productive, and stay with the company for longer. With rising costs continuing to squeeze people’s finances, now is a good time for your clients to check that their financial wellbeing strategy delivers the support employees need.

For more insights and tools, visit our Financial Wellbeing hub and read our articles.

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