Nick Roy: Taking workplace member engagement to a whole new level

Nick Roy commercial director, Aegon Workplace Investing

[SPONSORED CONTENT]

At Aegon, we believe financial wellbeing is about more than just managing money – it’s about empowering people to feel confident, informed, and in control of their future. That’s why we’ve created Mylo, our new digital engagement platform, designed to transform how workplace members connect with their pensions and financial goals. 

Mylo isn’t just an app – it’s a trusted companion that will support members in navigating an increasingly complex life – from their first job, through saving for a family, and into planning their “Second 50.” * Crucially, Mylo will bring workplace pensions into sharper focus.

Already live and engaging Aegon workplace members, Mylo is on track to reach over one million members, with plans to expand into the Aegon Master Trust in 2026. Mylo meets members where they are – connecting them to the support, tools, and insights they need to live their best life, now and into the future.

We believe Mylo is set to redefine how financial wellbeing is experienced and supported across the workplace.

Built on our best thinking – from financial wellbeing research to the emotional connections and foundations of financial education from Pension Geeks – Mylo is a vibrant, intuitive experience that resonates both logically and emotionally. It’s designed not just for members, but with them, featuring a look and feel that’s welcoming
and accessible.

What makes Mylo truly transformational is its ability to engage members beyond the app. Mylo’s digital engine powers personalised communications across email, SMS, and app nudges – reaching members in the moments that matter most, whether they’ve downloaded the app or not. This includes timely prompts around pension contributions, consolidating pots, and reviewing retirement goals – empowering members take action
with confidence.

At a practical level, Mylo introduces a suite of new capabilities:

Life Moment Support: From finding and combining pensions, managing beneficiaries, or supporting with career and house moves – Mylo helps members connect life events with pension decisions.

Dynamic Content: Content adapts to each member’s journey, ensuring relevance and impact – including pension-specific nudges and education.

Direct Messaging: Members can chat with real money coaches – no jargon, just helpful, human support including guidance on pension choices and retirement planning.

Journey Tracking: Members can follow progress on actions like pension finding, staying informed every step of the way.

Annual Check-ins: Mylo will prompt members to review and adjust their plans, with integrated access to education, guidance, and advice when it matters most – supporting scheme governance and member outcomes.

As members approach retirement, Mylo will support them with a guided income service. With Mylo’s help, members will be able to work out a sustainable income range, giving them clarity and control as they transition into their Second 50*. This is backed by a new fund solution, designed to help members earn more income while staying invested in growth assets for longer – maximising both stability and opportunity.

For advisers, Mylo offers a powerful complement to high-value services. It acts as a conduit for simple decisions – like ISA or pension contributions at the end of the tax year. It also supports scheme governance by surfacing insights on member behaviour, preferences, and outcomes.

Built in the cloud, AI-enabled and utilising modern web/app technologies, Mylo represents an eight-figure investment in data and technology. It leverages all the data we hold – product, contact, and digital – to deliver truly personalised experiences and timely nudges that help members make better decisions about their pensions and broader financial wellbeing.

With Mylo, we’re not just building an app – we’re building a relationship. One that guides members through life’s financial journey, helping them feel confident, informed, and supported – both now and into their Second 50*.

 

*https://www.aegon.co.uk/customer/money-mindshift#/content/dam/auk/assets/publication/marketing-support/the-second-50-report.pdf

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