Parallel Employee Benefits (Parallel EB) has appointed Joe Holness as director of growth & partnerships.
Holness brings over a decade of experience in the employee benefits space, spanning consulting, wellbeing, and benefits technology. He was most recently a senior sales executive at Benefex and has also worked at WTW, Peppy, Legal and General, and Metlife.
His new role will focus on accelerating growth through strategic partnerships and client engagement.
Parallel director of growth & partnerships Joe Holness says: “What drew me to Parallel was its clear purpose. This is a company doing what others only talk about – bringing meaningful, modern benefits support to employers that have been overlooked for too long. Too many SMEs are stuck with overpriced, underwhelming solutions. With the launch of the free Employer Hub and Employee App, Parallel is putting its money where its mouth is. I’m proud to join a team that’s actually changing the game.”
Parallel EB CEO Dipa Mistry Kandola says: “Joe’s arrival is perfectly timed. As demand grows for our free platform, we’re scaling fast and staying rooted in our belief that every business, no matter the size, deserves world-class benefits support. Since the start of the year we have hired over 10 new employee benefits experts, and Joe further augments our team by bringing fresh thinking, deep sector knowledge, and – most importantly – total alignment with our values. We’re excited for what’s ahead.”