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Partners& expands employee benefits team with new acquisition

by Emma Simon
March 7, 2022
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Employee benefits broker Direct Healthline has been bought by Partners& for an undisclosed sum. 

Partners& also announced it was entering into a strategic partnership with advice firm Advo Group, which will see it look after Advo’s larger corporate clients. 

It said these two deals were part of its plans to continue to build its employee benefits proposition. 

Those working at the Direct Healthline, which is based in Royal Wootton, will join the Partners& team, with the firm’s managing director Isobel Skeates reporting into Marcia Reid, managing partner of the Partners& wellbeing, engagement and benefit teem. 

Advo Group said this partnership would allow it to focus on the needs of its SME client base. 

Partners& CEO Phil Barton says: “We are very pleased to welcome clients and colleagues from Direct Healthlin and Advo Group to Partners&.”

He said health and wellbeing were increasingly moving up the corporate agenda in the wake of Covid-19, and as a specialist provider Partners& was well positioned to help clients ensure their staff stay healthy and happy at work. 

“Having a robust employee benefits programme in place will help firms acieve their employee retention goals. With our increasing number of employee benefits experts, we are perfectly place to deliver for companies who need ou experience and advice.” 

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