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Phoenix Insights rebrands as the Standard Life Centre for the Future of Retirement

by Muna Abdi
June 16, 2025
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Phoenix Insights has rebranded as the Standard Life Centre for the Future of Retirement under Standard Life.

The Phoenix Group think tank, set up in 2021, has helped shape policy on pensions and economic inactivity, sparked national media debate, and formed partnerships to highlight the value of work and older workers.

The Standard Life Centre for the Future of Retirement will campaign for future generations of retirees to be included in sufficient and affordable private pension saving, supported to make informed decisions throughout life about pension saving and retirement income, work in good-quality, flexible jobs, actively manage their careers, and be protected from poverty by a sustainable and adequate State Pension and benefits system.

The rebrand comes as Standard Life celebrates 200 years of history, during which it has supported millions of everyday savers in achieving their financial goals.

Standard Life Centre for the Future for Retirement director Catherine Foot says: “How we work, save, and retire is changing.  That traditional idea of spending decades in full-time employment and then retiring with a comfortable, guaranteed income is no longer going to be a reality for most people.

“There is an under-saving crisis in the UK, and if we don’t act now, we risk millions reaching retirement unable to afford the standard of living they expect. I’m incredibly proud of what we have achieved under Phoenix Insights, and working under the Standard Life brand will supercharge our ability to further raise awareness of these issues and campaign for change.

“This is particularly important at present following the government’s expected review of retirement adequacy which provides a critical opportunity to reshape our pensions system to better address some the challenges future retirees are facing.”

Phoenix Group CEO Andy Briggs says: “Standard Life has sought to act as a force for good and to champion the needs of everyday people for over two hundred years. And as the engine behind Phoenix’s Group’s 12 million customers, it is in prime position to speak about the challenges everyone faces when it comes to how we work, save and plan for retirement.

“The addition of the pioneering think tank is both a celebration of the milestone and a statement of intent about the brand’s ongoing desire to act as source of innovation and practical support to customers and society alike.”

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