Premier Choice Group (PCG) has bought the intermediary Advo Group, which it says will add scale to its employee benefits proposition. This is the sixth acquisition made by PCG in the first half of this year.
Advo specialises in employee benefits for both domestic and international customers. Under the terms of the acquisition, PCG will add Advo’s employee benefits business to its existing proposition.
Lucy Irvine, head of employee benefits at Advo, will continue in that role as the team expands its activity in the South East as part of the Brown & Brown team. Lucy Pearce, Advo Group’s commercial director, will join the PCG management team and be the commercial director for PCG, working alongside the recently appointed managing director Darren Perkins.
Advo recently restructured to carve out the HR and Payroll division, ‘Advo One’, which will remain within the Advo Holdings Limited businesses. Advo directors Larry Bulmer and Colin Boxall will remain with Advo One.
PCG, which is the employee benefits business of Brown & Brown now has offices in London, Towcester, Bournemouth, Darwen and now, with the addition of Advo in Maidstone, Kent.
Perkins said: “It’s great to be able to boost our employee benefits proposition. They are a highly respected and experienced team with a strong reputation for service in employee benefits. The book of business they bring to PCG will also give us scale advantages and a high-quality customer list from which we expect to build out with additional services.”
Stephen Hough, director of PCG adds: “Since PCG became part of what is now Brown & Brown in July 2020, we have followed through on our strategic ambitions to lead concentration in what has historically been a disaggregated market. Thanks to a disciplined strategy that targets successful businesses, PCG has become a powerful force in the private medical insurance and employee benefits sector.”
Lucy Pearce said: “Becoming part of PCG/Brown & Brown gives us an excellent opportunity to establish a leading market presence in the employee benefits market. We are all very excited by this new opportunity, which comes on the back of our successful period of growth within Advo Group.”