Canada Life’s UK CEO Lindsey Rix-Broom has been promoted to be the CEO, Europe for its parent company Great-West Lifeco.
Rix-Broom has been CEO at Canada Life UK since 2021. Prior to that she was CEO of UK Savings and Retirement at Aviva. She has previously held number of managing director roles at Aviva in both the general insurance and life insurance divisions.
Rix-Broom’s new role will be effective from the start of July. She will continue to lead Canada Life UK in the interim until a successor is appointed, to help ensure a smooth transition.
Rix-Broom has over 25 years of leadership experience in the insurance industry. The company says that during her time running the UK-based insurer she spearheaded growth across a number of business lines, including maximising opportunities in the UK bulk purchase annuity sector. She has also been responsible for modernising the insurers’ operations and technology.
David Harney, incoming president & CEO, Great-West Lifeco and Canada Life said: “[Rix-Broom’s] skill, leadership, commercial acumen and customer focus have created strong momentum in our UK business, and I know she’ll bring the same approach leading our European business segment.”
