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Ros Altmann joins Cushon

by John Greenwood
May 5, 2021
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Cushon has appointed former pensions minister and pensioner champion Baroness Ros Altmann to its advisory board.

Altmann was UK minister of state for pensions from 2015 to 2016 and is a member of the House of Lords.

She is a leading authority and policy adviser on pensions, pension investment, social care and retirement. She is best known for championing pensions for ordinary people, campaigning for better recognition of women’s pension needs and the injustices of the annuities market.

In her new role, she will provide strategic input on Cushon’s proposition and product development, as well as helping to drive positive disruption in the pensions industry.

Cushon says her expertise will help it accelerate the use of technology and innovation in UK workplace savings and pensions, including promoting greater transparency of the connection between the way pensions are invested and sustainability issues. Cushon recently launched the world’s first net zero now pension, which offsets carbon emissions caused by pension savers’ investments.

Baroness Ros Altmann, says: “Cushon is leading the pack in giving people a pension that is not only a force for good but one they can easily engage with and understand – a rarity in this sector. I believe Cushon shares the same passion for making pensions work better for people and so it’s great to be on board to help shape the future as the business enters its exciting next phase of innovation and growth. Pensions are a brilliant product and we can help people feel proud of their money being put into worthwhile investments.”

Cushon founder & CEO Ben Pollard says: “Ros is well known for championing the rights of pension savers and righting injustices in the system and, like us, is passionate about the power of technology to help make pensions simpler and more sustainable for all.

“The average person’s pension pot finances the equivalent of nine family cars in carbon emissions every year and yet less than 1 per cent of the UK realise this. We’re bringing innovative technology into the world of workplace pensions to help increase people’s awareness of this issue and show them how their savings can be a force for social good. We’re absolutely thrilled to welcome Ros onto our advisory board and excited to work together towards our common goals.”

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