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CAPAdata launches new site and appoints fintech pioneer Sam Seaton as CEO

New site gives unique visibility of DC pension investment returns, ESG credentials, provider functionality and engagement metrics

by Corporate Adviser
June 5, 2025
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Fintech pioneer Sam Seaton has taken the role of chief executive officer of www.capadata.co.uk, the workplace pension data site that launches today.

Seaton joins as the refreshed CAPAdata website launches, with enhanced functionality, unit-priced data over longer periods, AI-driven research resources and a range of other tools.

The launch comes on the day CAPAdata figures were cited in the Government’s Workplace Pensions: A Roadmap policy paper (note 11,p9), highlighting the importance of performance data in understanding value for money.

The insights and CAPAdata benchmarking have influenced the thinking of FCA and TPR in the development of the Value for Money Framework, which has adopted several of its metrics, and is cited as a key independent data source in several government consultation papers.

The new CAPAdata site has been designed to give advisers, trustees, consultants, employers, providers, asset managers and members easy access to independent information and intuitive insights, to support better member outcomes.

Sam Seaton, CEO, CAPAdata says: “CAPAdata takes scrutiny of workplace pensions to a whole new level — the differences in pension performance between providers’ defaults are huge, having a massive impact on member outcomes,”

“CAPAdata aims to support all parts of the industry in ensuring the best possible investments are made to make a positive impact on retirement adequacy. Members don’t get to choose where their retirement savings are invested, so it is imperative that the industry does all it can to get DC pensions right.”

Seaton has a long history of managing fintech companies, including Moneyhub and eValue. She is a member of the government-led Pension Dashboard Advisory Group (PDAG) and is passionate about making pensions work for people.

Corporate Adviser editor-in-chief John Greenwood says: “We are delighted to welcome Sam into the team. As an experienced fintech expert and member of the Pensions Dashboard Advisory Group she is ideally placed to help share the benefits of CAPAdata to the wider industry at this pivotal time for workplace pensions.”

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