CONTENT HUB
Scottish Widows: A Trusted Partner for Financial Futures
With a rich history spanning over 200 years, Scottish Widows has earned its reputation as one of the most recognized and trusted brands in the financial sector. Serving both advisers and employers, they cater to a diverse customer base of over 6 million individuals. Their comprehensive product range includes life cover, critical illness protection, pensions, annuities, savings, investments, and workplace pension solutions.
For advisers, Scottish Widows offers valuable market insights, guidance, and innovative services. Additionally, their longstanding research program on UK financial planning attitudes ensures that advisers have the latest information to assist their clients effectively.
Employers benefit from Scottish Widows’ commitment to helping people plan for the future. Their iconic “living logo,” the Scottish Widow, symbolizes this dedication. Whether delivering expertise, providing guidance, or offering products, Scottish Widows emphasizes the importance of “Taking on the Future Together.”
Sustainability is at the core of their approach. Through responsible investment frameworks, stewardship policies, and a climate action plan, Scottish Widows aims to decarbonize all investments by 2050
For more information, visit Scottish Widows
Spontaneous Awareness rank: 2, Trust (Character) rank: 3, Trust (Competence): 3. IPSOS, December 2023.
