AI is rapidly becoming a key influence on how people make financial decisions. With ChatGPT now one of the world’s most‑visited websites, many employees are already using generative AI to research pension choices and understand their savings.
In a new Scottish Widows podcast, Robert Cochran speaks with award‑winning pensions communicator and AI specialist Thomas Joy about what this shift means for workplace pensions. They explore how AI tools interpret scheme information, how this shapes member understanding, and what schemes can do to ensure they “show up well” when members turn to AI for guidance.
For employers, the episode offers practical steps to keep schemes relevant and accessible in a fast‑changing digital environment. For advisers, it highlights how AI is influencing member conversations and what this means for the schemes they support.
Listen on Spotify to hear how AI is transforming engagement—and how employers, advisers and schemes can stay ahead.
Listen to the podcast – here
____________________________________________________________________
Read the latest news, expertise and thought leadership from Scottish Widows’ workplace pensions experts – here.
To read more articles from Scottish Widows, visit our content hub on Corporate Adviser.
