Simplyhealth says the acquisition will help it to gain market presence in a complementary area of healthcare, supporting its broader diversification strategy which has also recently involved the acquisition of Groupama Healthcare.
The provider says Denplan is a strategic fit for Simplyhealth’s mutual model because of its continued drive to make quality dental care available to as many people as possible.
Brokers and their clients and businesses have been asked to continue to use the same contact details for both organisations and quote for new business from both Simplyhealth and Denplan.
Des Benjamin, CEO of Simplyhealth says: “Over the past ten years, Simplyhealth has been on a path of growth and diversification. By joining with companies that share common values, we have been building a strong organisation based on mutual values that will help people now and in the future. Our goal is to become an important, high quality part of the new health system as it emerges over the next few years and offer greater value to our customers and communities. The acquisition of Denplan is an important step on this journey.