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Smart appoints chief product officer

by Emma Simon
August 7, 2024
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Smart has appointed Bahea Izmeqna as its chief product officer.

With an extensive career in fintech, Izmeqna will oversee technology, product and solutions, focusing particularly on the development and strategic enhancement of the company’s Keystone platform. This will involve enhancing the functionality and scalability of the platform to ensure it continues to meet the evolving needs of the pension industry.

She has had an extensive career in fintech, with experience working across the Middle East, Africa, Europe and Asia.

Bahea joins from SC Ventures by Standard Chartered, where she served as chief strategy officer for CurrencyFair and Zai group venture. During her tenure, she played a pivotal role in optimising operational efficiency, enhancing client services and driving strategic initiatives for global expansion.

Izmeqna says: “Keystone is a powerful platform that is already having a significant impact on how people save for retirement. My goal is to build on this success, making Keystone more intuitive and responsive to the needs of our users, making the complex simple and ensuring everyone has access to a secure financial future.”

Smart CEO Andrew Evans adds: “[Izmeqna’s] expertise in operations and technology integration will be a tremendous asset to our team. Her ability to streamline processes and drive innovation will be critical as we continue to enhance Keystone’s capabilities.

“We’re confident that Izmeqna will help us push the boundaries of what’s possible in the pension tech space, delivering greater value to savers and their employers.”

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