Smart has launched personalised pension animations for retirement savers, offering a simplified and accessible overview of their pension savings journey.
The animations use intuitive content design to break down complex information into digestible chunks, rendered live in the member’s web browser using Smart’s Keystone platform API.
It is available to all customers in Smart’s UK business, Smart Pension, and Keystone platform customers globally.
Smart has been utilising AI tools and its virtual assistant, SAVA, to provide customer service support.
Smart head of innovation Harry Brignull says: “In the decade since the introduction of auto-enrolment in the UK, we’ve seen millions of people saving for retirement for the first time – but a lot of them still aren’t saving enough into their pensions.
“Why? At Smart our Innovation team sees this from the lens of behaviour change and cognitive psychology – and we’re using state-of-the-art technology to address it.
“The underlying issue is that many savers don’t know what to do or when to do it. Often they also don’t know what “good enough” is – whether it’s enough time, attention or money. We are addressing this through nudges and messages, asking our members to complete one bite-sized task each time.
“Bit by bit, over the course of their pension journey, they’ll learn enough and take enough actions to ensure they’re heading into retirement with their eyes wide open.
“The animated pension walkthrough feature is just one part of this strategy. We are one of the first in the retirement savings space to offer a real-time animated pension walkthrough, and we will continue to innovate across our next-generation global savings technology platform.”
