Corporate Adviser
  • Content Hubs
  • Magazine
  • Alerts
  • Events
  • Video
    • Master Trust Conference 2024 videos
  • Research & Guides
  • About
  • Contact
  • Home
  • News
  • In Depth
  • Profile
  • Pensions
    • Auto-enrolment
    • DB
    • DC
    • Defaults
    • Investment
    • Master Trusts
    • Sipps & SSAS
    • Taxation
  • Group Risk
    • Group Life
    • Group IP
    • Group CIC
    • Mental Health
    • Rehab
    • Wellbeing
  • Healthcare
    • Musculoskeletal
    • Mental Health
    • IPT
    • Wellbeing
    • Trusts
    • Cash Plans
  • Wellbeing
    • Mental Health
    • Health & Wellbeing
    • Financial resilience
  • ESG
No Result
View All Result
Corporate Adviser
No Result
View All Result

Smarterly rebrands as Cushon

by John Greenwood
June 30, 2020
Pollard, left and Hollingdale

Pollard, left and Hollingdale

Share on FacebookShare on TwitterShare on LinkedInShare on Pinterest

Workplace savings platform Smarterly, which recently bought the Salvus Master Trust, is changing its name to Cushon.

Smarterly says the rebrand aims to reflect the core values of the provider, which is soon to launch a new pension product, takes effect from 7th July.

Smarterly was launched in 2017. The provider’s suite of workplace savings products include ready-made portfolios that offer daily monitoring of investment risk.

In recent months it has made a string of senior appointments, including former Now: Pensions CEO Troy Clutterbuck, and former Aon commercial director Steve Watson.

These hires followed the appointments of Duncan Howorth as non-executive director, formerly CEO of JLT Employee Benefits, and Michael Johnson as advisor on corporate affairs and policy, formerly adviser to David Cameron’s Economic Competitive Policy Group.

Smarterly co-founder Phil Hollingdale (pictured, R, with co-founder Ben Pollard) says: “You’ve probably never given it a moment’s thought, but our wavy logo has a deeper meaning. Its curves are based on the patterns our algorithm creates when it builds optimised portfolios designed to maximise likely returns.  It’s unique and that’s why, although we are changing our name, we’re keeping our icon the same.

“When we decided to change the name we wanted it to sit well on a list with companies we admire and who we aspire to be as successful as.  These include Monzo, Slack, Stripe, Plaid, Spotify, Tesla, Zoom.   In the UK workplace savings market, worth £90bn a year, we want to stand out, not to be confused with anyone else, to be seen to be different, modern, friendly, disruptive, confident, memorable, unique and a future Unicorn.”

VIDEO FROM ROYAL LONDON


Find out more about how to support the switching of a workplace pension

Corporate Adviser Special Report

REQUEST YOUR COPY

Most Popular

  • HMRC research raises spectre of Budget cuts to salary sacrifice

  • NatWest Cushon spells out path to £25bn

  • Isio appoints Secondsight MD as client experience director

  • Govt gives green light on bulk transfers to ‘mega funds’ as part of widespread pension reforms

  • Consultants escape regulation but providers face new disclosure hurdles: Pension Investment Review

  • Smart Pension to invest 15pc of default into private markets

Corporate Adviser

© 2017-2024 Definite Article Media Limited. Design by 71 Media Limited.

  • About
  • Advertise
  • Privacy policy
  • T&Cs
  • Contact

Follow Us

X
No Result
View All Result
  • Home
  • News
  • In Depth
  • Profile
  • Pensions
    • Auto-enrolment
    • DB
    • DC
    • Defaults
    • Investment
    • Master Trusts
    • Sipps & SSAS
    • Taxation
  • Group Risk
    • Group Life
    • Group IP
    • Group CIC
    • Mental Health
    • Rehab
    • Wellbeing
  • Healthcare
    • Musculoskeletal
    • Mental Health
    • IPT
    • Wellbeing
    • Trusts
    • Cash Plans
  • Wellbeing
    • Mental Health
    • Health & Wellbeing
    • Financial resilience
  • ESG

No Result
View All Result
  • Home
  • News
  • In Depth
  • Profile
  • Pensions
    • Auto-enrolment
    • DB
    • DC
    • Defaults
    • Investment
    • Master Trusts
    • Sipps & SSAS
    • Taxation
  • Group Risk
    • Group Life
    • Group IP
    • Group CIC
    • Mental Health
    • Rehab
    • Wellbeing
  • Healthcare
    • Musculoskeletal
    • Mental Health
    • IPT
    • Wellbeing
    • Trusts
    • Cash Plans
  • Wellbeing
    • Mental Health
    • Health & Wellbeing
    • Financial resilience
  • ESG

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.